Fresh From The Markets
Food Spring is in bloom, so it's time to get outside and see all that the season has to offer by visiting your local farmers market.
More than ever, consumers are taking an interest not only in what they are eating, but where it comes from. Whether it's due to growing concerns over food security, an appreciation for the community atmosphere of the markets, or simply taking a keen interest in the story behind food we eat, the local food movement is thriving. Were these vegetables farmed organically? Are these eggs free range? What about the beef, was it grain-fed? Questions like these permeate the market and are giving way to a new kind of grocery experience.
"Be it because of growing concerns over food security, an appreciation for the community atmosphere of the markets, or simply a keen interest in the story behind food we feed our families and ourselves – the local food movement is thriving."
A New Experience
Vancouver Farmers Markets can attest to this, as year after year attendance numbers flourish, with shoppers forgoing visits to big chain grocers in exchange for the opportunity to discover where the food they are putting on their plates originated. Vancouver is fortunate enough to have farmers markets open year-round, with eight different neighbourhood markets across the city (Yaletown and Mount Pleasant were added in 2013).
They boast produce and prepared foods made and grown exclusively in B.C. and sold by the producers themselves. This allows curious consumers to speak directly to the people who are providing the items they buy, a dream for anyone who is passionate about the local food movement and interested in better understanding where their food comes from. Vendors are used to fielding a variety of questions about the growing process and details surrounding the journey from farm to table; they can also offer tips on how best to prepare and enjoy the bounty they produce.
Make it a family day
There is a transparency at farmers markets that is difficult to find when navigating the aisles of a grocery store. In addition to being a place to find delicious local food, the markets are a great place to spend a day with your family. You can sample something delicious from a food truck, participate in one of many yearly festivals or competitions, and of course get your local food fix for the week!