Home ownership remains a top financial priority for most Canadians, yet unfortunately it’s becoming a distant dream for many. Aspiring first-time homebuyers are facing a real estate market where the historically-stretched deterioration of affordability conditions continues to stress household balance sheets. 

Prices of houses and condominiums have skyrocketed to unsustainable levels. Speculative activity and long-term persistent supply and demand is creating unprecedented competition, especially for new buyers actively looking for affordable housing. Mix that with more stringent rules, regulations, plus the prospect of rising interest rates and it’s easy to understand why an increasing number of buyers are feeling locked out of the housing market.

Simply put, getting a mortgage in today’s fast-paced and complex market environment is getting way too confusing to navigate on your own — particularly for first-time buyers. It’s no surprise then that more and more first-time buyers are looking to the expertise, value and unbiased integrity of a mortgage broker to help navigate today’s ever-changing and intricate world of mortgages.


Partnering with a licensed mortgage broker can transform this complicated process into a simple, straightforward and positive one. “All mortgages are not created equally but a mortgage broker’s role is to get you a mortgage that is right for you and your particular situation,” explains Joe Pinheiro, Vice President of Sales at Mortgage Alliance. “That’s why it’s so important to be able to leverage the expertise and value of a professional who is willing to develop a tailored strategy to ensure you have access to a home that’s affordable and financially right for you.”


While most Canadians tend to rely on one bank for all their personal finance needs, non-bank mortgage brokers can present multiple opportunities, rates, and conditions a bank cannot. “Brokers have access to lending options that customers cannot get on their own, including lenders that are not necessarily affected by today’s stress test rule the same way banks are,” notes Pinheiro. “Given the repercussions stress tests can have on an individuals’ borrowing capacity, first-time homebuyers need to be especially cognizant of this fact.

More $$$ in your pocket

Working with a mortgage broker has both short-term benefits and long-term advantages. “Understanding how mortgages actually work is the first step to understanding how to save money,” Pinheiro states. Mortgage brokers have the most comprehensive network of lenders, which usually translates into finding the most favorable rates, terms and conditions. And, in most cases, the lenders compensate the broker. This means working with a mortgage broker is free for homebuyers.

Additionally, using a mortgage broker is a significant advantage as it eliminates the need for you to spend crazy hours searching for the most competitive financing options, rates, lenders, conditions and terms. As Pinheiro explains, “Brokers do all the shopping for you, saving time, effort and stress.” And, most mortgage brokers will even work around your schedule, making themselves available to meet you where, when and what is most convenient for you and your family.

Buying a home is one of the largest investments you will ever make in your life. So, if homeownership is a top priority for you and your family in 2018 and you are looking to:

  • Streamline the mortgage process;
  • Alleviate stress and tension;
  • Keep up with today’s fast-paced & complex market environment;
  • Secure the most competitive mortgage rate, conditions and terms free of charge;
  • Make the right choice for you and your family when it comes to life goals…

Opting for a mortgage broker is the answer! Learn more at mortgagealliance.com.