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  The Evolution of Canadian Loyalty Programs: Partnerships, Perks, and Security

  Loyalty programs in Canada are still as popular as ever and continually evolving but with the popularity comes risks.  It’s no secret that Canadians love their loyalty programs. A day doesn’t go by without rewards being discussed in the media, online forums, blogs, and across social media. Whether it’s for retail shopping, travel, cash back,...

  2 min read
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  Exploring the Future of Loyalty with Mastercard’s Jess Lee 

  Mastercard is transforming how brands think about loyalty by offering higher-value, personalized and passion-driven experiences tailored for Canadians.  There’s no getting away from it: Canadians love loyalty programs. But despite the average Canadian consumer participating over 10 rewards programs, they’re increasingly looking beyond traditional “cashback and points” rewards.   Today’s adventurous and entrepreneurial consumers are...

  3 min read