True North Living
Loyalty and Rewards
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The Evolution of Canadian Loyalty Programs: Partnerships, Perks, and Security
Loyalty programs in Canada are still as popular as ever and continually evolving but with the popularity comes risks. It’s no secret that Canadians love their loyalty programs. A day doesn’t go by without rewards being discussed in the media, online forums, blogs, and across social media. Whether it’s for retail shopping, travel, cash back,...
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s Sponsored
Exploring the Future of Loyalty with Mastercard’s Jess Lee
Mastercard is transforming how brands think about loyalty by offering higher-value, personalized and passion-driven experiences tailored for Canadians. There’s no getting away from it: Canadians love loyalty programs. But despite the average Canadian consumer participating over 10 rewards programs, they’re increasingly looking beyond traditional “cashback and points” rewards. Today’s adventurous and entrepreneurial consumers are...
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How the AIR MILES Reward Program Is Supporting Millions of Canadians with Enhanced Earning Potential
An effective loyalty program is key for Canadians looking to get more out of every dollar spent. Throughout 2022, the increased pressures of inflation and the rising cost of living are putting millions of Canadians in a position of having to re-evaluate their spending habits. As we look ahead to 2023, shoppers across the country...
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Earn Rewards Every Day with the Expanded Scene+ Rewards Program
Once rooted in entertainment, SCENE has now grown into Scene+, a broad lifestyle rewards program with grocery, travel, and shopping partners. A series of exciting new partnerships has catapulted Scene+ — Canadians’ favourite entertainment rewards program — into a broad new lifestyle program that boasts more ways than ever to earn and spend points. With...
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Make the Most of Every Adventure with The Planet D Travel Guide
Maximize your next trip with travel tips from Dave and Deb, founders of the award-winning travel blog The Planet D. How do you feel the leisure industry has changed or evolved post-pandemic? We’ve noticed that people are more excited to travel than ever. I think people took the freedom to travel for granted pre-pandemic, and...
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The Evolution of Loyalty Programs through the Pandemic
When the pandemic hit in 2020, we saw loyalty programs shift priorities and focus on keeping their members engaged without flying, staying in hotels, or setting foot in stores. They adapted by providing more ways to earn loyalty currencies, adding more cash equivalent rewards like gift cards and statement credits, all the while enticing them...
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How Tailored Loyalty Programs Are Adding Value to Customer Interactions
Loyalty programs will continue to evolve as the market and the customer evolves. Brands have drastically invested in connecting online and in-store shopping over the past few years to deliver a superior customer experience. Customers are looking for convenience, reliability, and product availability consistently from retailers while also wanting their experience and rewards to be tailored...
