True North Living
Community
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Key to Creating Valuable Rewards Programs Is a Consumer-Centric Approach
Loyalty marketing is about more than simply driving up revenues for partners. It’s about connecting the member base with partners that they want to engage with, in a personal and relevant way that drives long-term loyalty.
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Improving Your Flood Resiliency Is Easier Than You Think
Winter flooding can cause severe damage to your home and possessions. Therefore, it’s important to be aware and to take preventative measures.
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How The Salvation’s Army Critical Services Are Helping At-Risk People
From its initial days, The Salvation Army has had one mission: to give everything they can to help those who are in need. So, this year, in the season of giving, they are creating an army of givers. Money, time, a hand, a toy, a meal, give whatever you can to whoever. Donating can not only...
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CARSP Launches Resources to Support the UN’s Road Safety Initiatives
The Canadian Association of Road Safety Professionals (CARSP) is excited to announce the release of its latest online resource, entitled Road Safety Information.
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Mike Holmes’ Top Tips on Getting Your Home Winter-Ready
We chatted with Mike Holmes, professional contractor and host of Holmes on Homes, about prepping your home for the winter.
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Lauren Riihimaki Shares Holiday Tips and Discusses Her New Podcast
Canadian YouTuber Lauren Riihimaki talks about her favourite holiday activities, dealing with holiday stress, her new podcast, and more.
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How YMCA of Greater Toronto Is Helping Ignite the Potential of Youth
From emergency shelter to mental health support, the YMCA of Greater Toronto provides critical on-the-ground programs for vulnerable youth.
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How Loyalty Programs Could Help Facilitate the Return to Normal
Consumers want to get back out to eat, shop, play, and travel. Loyalty programs may be some of the most important tools to help brands facilitate this.
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Rewarding and Easy-to-Use — Fundamentals of Loyalty Programs
Mastercard combines expertise in the payments industry with foundational technology capabilities to deliver innovative solutions for benefits, offers, and rewards that can help financial institutions and merchants drive growth and sustained brand loyalty.
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How Loyalty Programs Are Bringing Canadians Joy When Most Needed
Jennifer Carson, Canada Lead: Loyalty, Customer Experience, Innovation, Payments & Partnerships at Starbucks Canada, discusses how loyalty programs are bringing joy to people when most needed.
