What sparked your interest in sustainability? How does it intertwine with your passion for fashion?
Interestingly, my passion for sustainability came from my desire to see less, not more, in the fashion space. I wanted to merge consciousness with production and create a world where we didn’t have to design around seasonal trends and short-lived items. We’re all being told we need more when I truly feel like what we need is “less, but better.” I had this desire to create multi-purpose products and products that would last a lifetime.
What does it mean to be imperfectly sustainable? Why is it important?
I think living consciously is a better term. Even though I’ve been talking about sustainability for a long time, it seems now it has taken on a trendy definition, and at times it can feel intimidating for people. I don’t like anything that feels exclusive; I want everything to feel inclusive, which is why I don’t use labels. My outlook is doing the best I can and always wanting to do better. There are always ways to improve and learn, and as long as we continue to prioritize showing up for our planet, I think we’re on the right path.
What tips would you give someone looking to incorporate sustainability into their daily life and fashion choices?
The best advice I can give is to purchase less but purchase better. Forget trends, stop watching TikTok videos where people try to sell you a new outfit every day that will fall apart in two seconds, and start to learn about the harm fast fashion does to the environment. Instead, re-wear things, re-purpose garments, shop from vintage stores, and continue to look at what’s in your closet through a new lens. So many things that my mother wore 45 years ago are still relevant today. Some amazing websites like TheRealReal have high-end second-hand clothing, and if I’m feeling the urge to shop, it usually comes from there.
Why is merging technology and fashion important to make the fashion industry more sustainable?
Innovation is key to a more sustainable future, so we need to rely heavily on technology to help us navigate that. We cannot operate as islands. We need to come together and get creative as we attempt to fully reconstruct an age-old industry that’s badly in need of updating.
What inspired you to start BaYou with Love?
I really wanted to create products that could last a lifetime. One of the reasons why I love working with gold is because I really connect with the idea that we can have something we love forever. I love heirloom pieces, and I love thinking about a piece of jewellery being passed down from generation to generation. There’s something so special about knowing you’re wearing something that has a story.