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Loyalty & Rewards

Exploring the Future of Loyalty with Mastercard’s Jess Lee 

Mastercard is transforming how brands think about loyalty by offering higher-value, personalized and passion-driven experiences tailored for Canadians.  There’s no getting away from it: Canadians love loyalty programs. But despite the average Canadian consumer participating over 10 rewards programs, they’re increasingly looking beyond traditional “cashback and points” rewards.   Today’s adventurous and entrepreneurial consumers are … Continued
Ecotourism & Sustainable Travel

Discovering Ontario’s Southwest: Your Guide to Responsible Tourism

Discover how to enjoy a relaxing, responsible vacation in Southwestern Ontario by supporting ethical local businesses and protecting the environment. While the terms “responsible travel” and “sustainable tourism” are currently experiencing a popularity boom, the ideas behind them — supporting ethical local businesses and protecting the environment when you travel — are things you may … Continued
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