True North Living
entertainment
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Key to Creating Valuable Rewards Programs Is a Consumer-Centric Approach
Loyalty marketing is about more than simply driving up revenues for partners. It’s about connecting the member base with partners that they want to engage with, in a personal and relevant way that drives long-term loyalty.
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How Loyalty Programs Could Help Facilitate the Return to Normal
Consumers want to get back out to eat, shop, play, and travel. Loyalty programs may be some of the most important tools to help brands facilitate this.
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Rewarding and Easy-to-Use — Fundamentals of Loyalty Programs
Mastercard combines expertise in the payments industry with foundational technology capabilities to deliver innovative solutions for benefits, offers, and rewards that can help financial institutions and merchants drive growth and sustained brand loyalty.
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How Loyalty Programs Are Bringing Canadians Joy When Most Needed
Jennifer Carson, Canada Lead: Loyalty, Customer Experience, Innovation, Payments & Partnerships at Starbucks Canada, discusses how loyalty programs are bringing joy to people when most needed.
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McDonald’s Launches New Loyalty Rewards Program Across Canada
The new MyMcDonald’s Rewards program lets Canadians earn points on their favourite menu items.
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Enjoy Life’s Extras with the AIR MILES Reward Program
Canada’s most recognized loyalty program is revitalizing the collector experience by offering more choice, flexibility and value than ever.
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Q&A with Jeffrey Bowyer-Chapman
Canadian actor and host Jeffrey Bowyer-Chapman reveals his personal story and offers advice for the 2SLGBTQ+ community.
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Catching up with Chef Adrian Forte
Top Chef Canada’s Adrian Forte discusses his culinary passion and the importance of access to healthy, nutritious food for everyone, and youth in particular.
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Holiday Entertaining with Chef Mark McEwan
Celebrity Chef Mark McEwan writes about the meals he likes to share with his family over the holidays that Canadians can try at home this year.
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The Easy One-Stop Way to Holiday Shop
Find unique gift ideas this holiday season and enjoy exclusive member perks while earning cash back rewards — all in one place, at Costco.
