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True North Living » Travel » Ecotourism & Sustainable Travel 2023 » Year-Round Adventures Await in the Heart of B.C.’s Robson Valley
Ecotourism & Sustainable Travel

Year-Round Adventures Await in the Heart of B.C.’s Robson Valley

For travellers with a passion for outdoor fun and ecotourism, the Valemount region offers an abundance of ways to explore.

Outdoor playgrounds aren’t just for kids. For proof, look no further than Valemount, B.C., where the grown-up versions feature mountain bike trails, challenging hiking paths, white-water rafting, big skies, and pristine natural beauty. Located in the heart of the Robson Valley, adventure — however that’s defined by a visitor — is within easy reach all year round.

Unrivalled beauty and natural wonders

Just a 90-minute drive from Jasper across from the Alberta border, Valemount is the gateway destination to all that B.C. offers. Many travellers come to the region to explore Mount Robson Provincial Park, a UNESCO World Heritage Site that’s home to the highest peak in the Canadian Rockies. Mount Robson dominates the horizon, reaching more than 3,950 metres.

Here in B.C.’s second-oldest provincial park, explorers will discover old-growth forests, roaring waterfalls, and meadows dotted with wildflowers. Tie on a pair of hiking boots and immerse yourself in its dramatic scenery. Pack a pair of binoculars and watch for appearances by the resident wildlife, including mountain goats, grizzly bears, mules, and whitetail deer, plus more than 180 species of birds. And flowing through the park is the Fraser River, the largest salmon-producing river in the world. 

Within the diverse landscapes of Valemount, outdoor fun rules with an array of YOLO (you only live once) experiences, from heli-hiking next to the glacial waters of Berg Lake to sleeping under starry skies that shine bright, unfettered by light pollution. Visitors have a wealth of choices for where they’ll bed down for the night. They’ll find scenic campgrounds and RV parks with loads of amenities, luxurious hotels, rustic lodges, and charming B&Bs.

All-season outdoor exploration

Once summer is over, the adventure continues. Those in the know understand that winter is an exciting season full of opportunities. Take advantage of the abundant snowfall (about 1,400 centimetres), which creates some of the best winter sports terrain in the country. The conditions are exceptional for Nordic skiing, snowboarding, snowshoeing, snowmobiling, and dog sledding.

When guests want to relax, they can explore the local culture. Shop for souvenirs crafted by artisans in the region, visit the Valemount Museum and Archive housed in a 1930s train station, or stroll through the farmers’ market (held every Thursday all summer long) for tasty treats, whether you’re craving a slice of homemade pie or a hearty burger.

No matter what time of year you visit or what activities you participate in, Valemount’s dedication to sustainability and ecotourism is unwavering. “Leave no trace” is the key guiding principle for its tourism sector, encouraging visitors to come and enjoy the area while minimizing their impact to it. The town is also committed to protecting its sensitive habitats and wildlife through careful management — an effort that will ensure the region continues to be a dynamic outdoor playground for visitors of future generations.

Learn more and start planning your trip today at

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