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Exploring Western Canada

Why Prince Rupert Needs to Be at the Top of Your Travel List

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Northern British Columbia is filled with one-of-a-kind travel destinations — and Prince Rupert is one of them.


Perched on the edge of British Columbia’s Northwest coast, the surprisingly cosmopolitan city of Prince Rupert is the gateway to some of the world’s most stunning wilderness experiences.

A short boat ride or floatplane from Prince Rupert is the Khutzeymateen Grizzly Bear Sanctuary. On the traditional territory of the Gitsi’is First Nation, the sanctuary became a provincial park in 1994 and was Canada’s first protected area specifically for grizzly bears. The park sits at the northern end of the famed Great Bear Rainforest. You can take a day trip or stay overnight at a lodge to watch these magnificent creatures in their natural habitat from a safe distance.

Seeing grizzly bears isn’t the only once-in-a-lifetime-type experience here — there’s an abundance of wildlife and marine life around Prince Rupert, including eagles and whales. And it’s not just the whales that know the best fishing spots — visitors can hook themselves up with a local guide who can find the best place to fish.

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No shortage of things to do

After a day of outdoor adventure, you’ll want to stop in at the Museum of Northern BC, which showcases the region’s natural and cultural heritage. And much of that heritage comes from the Tsimshian Indigenous Peoples, who have lived here for thousands of years. Today, more than half the population of Prince Rupert is represented by local Indigenous peoples. Their culture is woven into the fabric of the city.

When it comes to dining, visitors will have a long list to choose from. From the many small, unique eateries, you’ll get a taste of local and fresh. And given its location on the edge of the Pacific Ocean, it’s no surprise that fresh seafood is bountiful here.

Prince Rupert is authentic. It isn’t a commercialized twin of anywhere else. That’s what makes a visit to this city special.

Four Memorable Must-dos When You Visit Prince Rupert

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Explore the Cow Bay District

You won’t see any cows in the bay, but Prince Rupert’s bustling Cow Bay district is a must for its colourful shops, galleries, and restaurants.

Step back in time

Breathe in the history of the salmon canning industry that once fuelled this area. Near Port Edward, you can visit the North Pacific Cannery National Historic Site or stay overnight in a comfortable cabin at the historic Cassiar Cannery.

Embrace Indigenous Culture

You can feel the culture of the Indigenous peoples of the Northwest Coast the moment you arrive in Prince Rupert. You won’t want to miss the museums and galleries showcasing their history, culture, and art.

Explore the wild side

The outdoors around Prince Rupert are begging to be explored. On land, in the rivers, or on the ocean, you’ll be amazed by the experiences to view wildlife and marine life.

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