Skip to main content
True North Living » Travel » Sustainable Tourism & Responsible Travel » Explore the Rich Natural Heritage and Wildlife of Jamaica
Sustainable Tourism & Responsible Travel

Explore the Rich Natural Heritage and Wildlife of Jamaica

Sponsored by the Jamaica Tourist Board
Photo Credit: The Jamaica Tourist Board
Sponsored by the Jamaica Tourist Board
Photo Credit: The Jamaica Tourist Board

Known for sandy white beaches, reggae music and vibrant nightlife, Jamaica is so much more.

Jamaica’s rich natural and cultural heritage makes it an ideal spot for vacationers seeking outdoor adventure, exploration, and ecotourism opportunities. 

From the majestic Blue Mountains and lush rainforest to the pristine turquoise waters that caress its shores, Jamaica’s breathtaking natural wonders, unique ecosystems, and storied landmarks will captivate your senses and leave you awestruck. 

An opportunity to connect with rare species in their habitat 

Jamaica is also home to a rich biodiversity of endemic wildlife, including 65 species of birds, the Jamaican Iguana, and the Giant Swallowtail Butterfly. Visitors have an unforgettable opportunity to connect with these rare species in areas like the Blue and John Crow Mountains National Park, a UNESCO World Heritage Site, lush forests, cascading waterfalls, hiking trails, and botanical gardens. Guided tours are available with knowledgeable local tour guides for visitors to learn about Jamaica’s ongoing conservation efforts and the role each species plays in the island’s ecosystem.   

Something for everyone 

Whether simply looking to take in attractions as a passive observer or fully immerse yourself in some adrenaline-flowing activities, like racing through the forest in a bobsled, ziplining over the lush canopy of Chukka Cover in St. Ann, or bamboo rafting along the curves and turns of the island’s many rivers, there’s something to suit everybody’s fancy on this island paradise.  

Here are some hidden island gems with a sustainability focus to check out: 

Zoëtry Montego Bay Jamaica: for a romantic getaway with a special Jamaican Flair 

For those seeking peace, quiet and serenity, the Zoëtry® Montego Bay Jamaica all-inclusive resort offers all three—but with a special Jamaican flair. Each part of your stay is designed to connect you to Jamaica’s distinctive culture heritage and natural beauty. Just steps away from the Caribbean Sea, this iconic island paradise is an artful blend of ecological harmony, luxury, and personal wellbeing. Enjoy the authentic gourmet cuisine, restorative spa treatments and devoted personal service, with every need thoughtfully anticipated. 

Photo Credit: Jamaica Inn

Jamaica Inn: catering to ecotourism enthusiasts 

Make your Jamaican holiday a sustainable one by staying at the Jamaica Inn. Green Globe certified sustainable operation since 2012, the Jamaica Inn prides is dedicated to working in harmony with nature to preserve the island’s incredible beauty. Its many eco-friendly initiatives have become a way of life at the Inn. One of them is its Hawksbill turtle conservation program. During the summer months (July – November), guests can witness mother turtles come ashore to dig nests and lay their eggs or help the tiny turtle hatchlings make their way to the open sea. Perfect for a visitors wanting to inject a dose of eco-purpose into their vacation plans.  

Summerhouse Restaurant Caribbean cuisine and sustainability 

Meet Suzanne and Michelle, two Jamaican sisters and business partners who have refined the concept of Modern Heritage Dining. Through their restaurants, catering, television shows, cookbooks, historical and cultural research, and traveling and writing, the sisters have cultivated a signature style and taste that are distinct and in demand. Summerhouse is where they bring the magic of their recipes to life. Join them for a meal or two and experience their authentic cuisine first-hand.  


Come back to Joy and check out visitjamaica.com.

Next article