True North Living
leadership
-
Key to Creating Valuable Rewards Programs Is a Consumer-Centric Approach
Loyalty marketing is about more than simply driving up revenues for partners. It’s about connecting the member base with partners that they want to engage with, in a personal and relevant way that drives long-term loyalty.
-
How Loyalty Programs Could Help Facilitate the Return to Normal
Consumers want to get back out to eat, shop, play, and travel. Loyalty programs may be some of the most important tools to help brands facilitate this.
-
Rewarding and Easy-to-Use — Fundamentals of Loyalty Programs
Mastercard combines expertise in the payments industry with foundational technology capabilities to deliver innovative solutions for benefits, offers, and rewards that can help financial institutions and merchants drive growth and sustained brand loyalty.
-
How Loyalty Programs Are Bringing Canadians Joy When Most Needed
Jennifer Carson, Canada Lead: Loyalty, Customer Experience, Innovation, Payments & Partnerships at Starbucks Canada, discusses how loyalty programs are bringing joy to people when most needed.
-
LGBTQ2+ Inclusivity in the Workplace
Every June, we see Pride flags in front of buildings and inside offices. People talk about the importance of the LGBTQ2+ movement and equal rights.
-
s Sponsored
More Than Skin Deep: L’Oreal Canada Supports 2SLGBTQ+
Diversity and inclusion are built into L'Oréal Canada’s DNA, and the company is on a constant journey to support the 2SLGBTQ+ community.
-
s Sponsored
Dedicated Programs Assist 2SLGBTQ+ Members at Humber College
Humber College’s efforts towards building a more inclusive community is evident through staff and student experiences.
-
s Sponsored
Small Business at the Big Table: Indigenous Suppliers in the Mainstream
The success of Canada’s economic rebound could well depend on leveraging innovative and resilient Indigenous small businesses.
-
Indigenous Leadership — Reforming Representation
As companies shift to adopting inclusive hiring strategies, Indigenous leadership is the next step in advancing representation in the workforce.
-
The Importance of Young People and Our Voices
There are currently over 1.8 billion young people around the world — and we know the value that our voices bring to our generations.
