Diversity and inclusion are built into L’Oréal Canada’s DNA, and the company is on a constant journey to support the 2SLGBTQ+ community.
As the leader of Canada’s beauty industry, L’Oréal Canada is on a powerful journey when it comes to 2SLGBTQ+ diversity and inclusion. The company’s belief that stronger companies and stronger communities are created when people of every culture, background, and lifestyle are accepted and valued is shining through via its latest initiatives.
L’Oréal Canada has increasingly been focusing on employee education, consumer marketing, and community engagement in order to promote an inclusive workplace, to offer the best cosmetic innovations to its diverse audience, and to support the 2SLGBTQ+ community at large.
Diversity and inclusion from the top down
L’Oréal Canada has cultivated an inclusive workplace culture that embraces differences, welcomes 2SLGBTQ+ employees, and boasts diverse leadership. Educating and upskilling its employees and leaders are cornerstones of L’Oréal Canada’s diversity and inclusion strategy. After all, it starts at the top — leaders are in the best position to influence the culture and experience of both L’Oréal Canada’s employees and consumers. Leaders build and coach strong teams who then execute campaigns and create engagement with consumer touchpoints.
The company’s consumer-centric approach ensures that its marketing is authentic and appealing to diverse audiences. And it’s not paying lip service, either. Rather than just throwing rainbow flags on its products, L’Oréal Canada backs it up with committed community involvement.
L’Oréal Canada is involved in the 2SLGBTQ+ community through philanthropy and volunteering and aligns itself with 2SLGBTQ+ organizations that have a positive impact on underserved local communities. Recently, Pride @ L’Oréal Canada partnered with P10, a Montreal organization working to promote the personal, social, sexual, and mental well-being of 2SLGBTQ+ youth and adults aged 14 to 25.
L’Oreal Canada’s many brands have also shown strong support for the 2SLGBTQ+ community, including NYX Cosmetics Canada, Redken Canada, and Kiehl’s Canada.
We spoke with Doriane Dalati, Vice President/Chief Corporate Communications Officer/Chief Diversity and Inclusion Officer at L’Oréal Canada, and Robert Beredo, Chief Digital Officer at L’Oréal Canada and founding member of the Pride @ L’Oréal Canada Committee, about diversity and inclusion at L’Oréal Canada.
Chief Digital Officer at L’Oréal Canada and founding member of the Pride @ L’Oréal Canada Committee
What is L’Oréal Canada’s vision of beauty?
Doriane Dalati: At L’Oréal Canada, our vision of beauty is one that celebrates our differences and our uniqueness as human beings.
Robert Beredo: You can’t talk about beauty without talking about diversity — they go hand in hand. Beauty is very diverse, and we want to make sure that our products, offerings, and marketing capture different beauty needs and preferences.
What is L’Oréal Canada’s mission as it pertains to promoting diversity and inclusion?
Doriane Dalati: Our mission as a company is to be a force for positive change and to contribute to a society in which everyone can live safely, peacefully, and equally.
Robert Beredo: Our mission is to be the most inclusive beauty leader. We want to influence and support an inclusive workforce, workplace, and marketplace.
Can you tell us about your personal experience with diversity and inclusion at L’Oréal Canada?
Robert Beredo: It has been very supportive and positive. I’m a member of the LGBTQ+ community and of Asian descent, and in an important strategic leadership role at L’Oréal Canada. This really showcases L’Oréal Canada’s commitment to having diverse walks of life represented at the leadership level.